"We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.“We're able to look at that data in aggregate — always anonymized with our users' safety always top of mind — and make some predictions as well as some analysis in terms of what's going to work to attract a partner for you.”Here are some statistic-backed hacks Zoosk has learned by studying its users' interactions: Outdoor photos: great or bait?
Zoosk predicts “Lumbersexual” with be among 2015’s buzz words, replacing “basic.” But if you’re a guy, you’re going to want to walk the talk, because men with outdoor photos on their profiles received 19% more messages than those who didn’t.“We do see a lot of men's profiles that have been quickly put together,” says Braley.
Hey Saturday has been running for almost four years and worked with well over 1,000 clients now so we know what works well and what doesn’t work so well, plus we keep our eye on all the latest research.
This is something that Hey Saturday has been embracing since we launched in early 2013.
Just one look at our portfolio and you’ll see how we go out of our way to ensure we bring colour into the photos as much as possible.
But aside from panned-out shots providing a sense of your real size and hiding the right side of your face, there are lots of little tricks you can use while actually taking the photo that can be the difference between a swipe left or right.
For these, we reached out to two professionals in the field: Ann Maas, director of operations and photographer at Look Better Online.com; and Rob Greer, a professional photographer in Los Angeles.
Female profiles with selfies get 4% more messages, while guys took an 8% hit.“People who want to date women, whether that's men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley.