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All the external environmental factors (PESTEL factors) These are all about how and to what degree a government intervenes in the economy.

This can include – government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.

The remainder of this article will illustrate an example of a Macro or PESTLE analysis for the pharmaceutical industry.

It is set at a very general level but it can be used as a template or adapted to be more specific if required: There is now growing political focus and pressure on healthcare authorities across the world.

Organizations use scenarios to identify new rules they may need to follow to be successful within that future.