We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%.
Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.
This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.
The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.
I know you’re just glancing at the pictures in the catalog, but don’t the Headlines make you want to Click?